Adidas Super Nova 3D Billboard Animation
We teamed up with Adidas to craft a cutting-edge 3D billboard animation for the launch of their latest product — the Super Nova shoes. Displayed on a massive, corner-shaped LED screen inside a bustling shopping mall, this dynamic visual experience captured the attention of shoppers from every angle.
The 15-second animation combined advanced simulations and soft body dynamics to highlight the flexibility, motion, and sleek design of the Super Nova. To ensure absolute realism, we meticulously created a 3D model directly from a real pair of Super Nova shoes, replicating every detail — from textures to contours.
This project seamlessly fused creativity and technology, delivering an eye-catching, immersive ad experience that showcased Adidas’ innovation and style in a bold, unforgettable way.