When MAC Cosmetics launched their latest product, New Hyper Real, they wanted a marketing campaign that would reflect the brand’s bold, innovative spirit. To bring this vision to life, we at Lumenstory created a spectacular 3D anamorphic animation for a corner LED screen in a bustling shopping mall—delivering a hyper-realistic, mesmerizing visual experience that captivated everyone who saw it.
Our goal was to design an animation that showcased the beauty and innovation of MAC’s new product in a way that was both visually stunning and unforgettable. By leveraging anamorphic 3D technology, we made the product appear to break free from the screen—floating, twisting, and revealing its hyper-realistic textures and radiant glow.
The mind-blowing optical illusion instantly drew the attention of passersby. Shoppers stopped to watch, mesmerized by the lifelike movement and depth of the animation. The hyper-realistic effect, combined with MAC’s signature aesthetic, made for an unparalleled visual spectacle.
As expected, the impact extended far beyond the shopping mall. People pulled out their phones, recorded the animation, and flooded social media with videos, generating massive organic engagement and amplifying the buzz around MAC’s New Hyper Real.
Unmissable impact in a high-traffic shopping mall
Hyper-realistic storytelling to showcase the product’s beauty
Social media virality, turning viewers into brand ambassadors
At Lumenstory, we craft jaw-dropping anamorphic 3D animations that grab attention and leave lasting impressions. If you’re looking for a next-level visual experience for your brand, let’s create something extraordinary together!