Simba is taking bold flavor to the next level with a stunning anamorphic 3D billboard campaign! Introducing the new Simba chips infused with KFC’s legendary Original Recipe—a game-changing snack that roars with flavor!
We’re excited to share our latest 3D anamorphic animation created for Simba, South Africa’s iconic snack brand, in collaboration with KFC.
The mission?
To visually capture the thrilling idea behind their new product launch: Simba’s KFC Original Recipe® flavoured Potato Chips 🍗🥔
Our concept follows a stylized showman character on a wild mission to get to the legendary KFC Original Recipe. Along the way, he faces a series of epic challenges: a laser security room, intense scanning systems, and a high-tech vault — all leading up to the moment he finally secures the secret recipe.
We designed the character from scratch, mapped out the action-packed storyline, and brought it all to life with full 3D animation tailored for multi-shaped LED screens with a dramatic anamorphic pop-out effect.
The final 30-second ad turned into a mini action-adventure — bold, fun, and packed with flavor.
Shoutout to the amazing teams behind Simba & KFC for the trust and collaboration!
This visually striking campaign spans 4 large-format LED screens and 40 mass-market displays, bringing the Simba lion to life as he roars in excitement for the delicious new chicken-flavored potato chips. A perfect blend of cutting-edge 3D animation and iconic brand storytelling, this launch is a true feast for the senses.
The final 30-second ad turned into a mini action-adventure — bold, fun, and packed with flavor.
Shoutout to the amazing teams behind Simba & KFC for the trust and collaboration!
This visually striking campaign spans 4 large-format LED screens and 40 mass-market displays, bringing the Simba lion to life as he roars in excitement for the delicious new chicken-flavored potato chips. A perfect blend of cutting-edge 3D animation and iconic brand storytelling, this launch is a true feast for the senses.