Alpha — Barcelona Street Activation
A 15-second FOOH CGI activation created for Alpha around SiGMA, designed to look like a real brand moment unfolding in the streets of Barcelona.
A digital street activation built to cut through exhibition noise.
Alpha needed to stand out among a large number of exhibition activations and quickly capture audience attention around SiGMA.
The goal was to create vivid FOOH CGI content that looks like a real event in the urban environment, creates surprise and works naturally for social sharing.
The campaign was aimed at exhibition visitors, SiGMA participants, potential partners, brand clients and a broader online audience across social platforms.
The CGI had to feel physically present in a real Barcelona street.
Because the project was created for FOOH and social platforms, the key technical constraint was maximum photorealism inside a real city environment.
The CGI elements had to match the camera perspective, architectural scale, street movement and lighting conditions of Barcelona.
The short format also required a strong visual effect in the first seconds, so viewers would immediately understand that something unusual was happening in the city space.
Alpha breaks out of the digital layer and enters the physical city.
The central idea was to make it feel as if Alpha literally breaks beyond the limits of physical space and starts interacting with the real city.
The key visual moment is a transparent futuristic capsule opening like a portal, with large branded Alpha elements bursting out and moving realistically through a central street in Barcelona.
Supporting visuals
Final frames, CGI integration details, capsule lookdev and optional production references.
A photoreal FOOH CGI activation adapted for social viewing across devices.
- 15-second FOOH CGI video for social platforms
- Transparent futuristic capsule with glass, reflections and lighting behavior
- Large branded Alpha 3D elements integrated into a real Barcelona street
- Final video adaptations for mobile, tablet and desktop viewing
- Compositing and final render for YouTube and social media use
- Storyboard
- Animatic
- CGI / 3D production
- Camera tracking and matchmove
- Compositing
- Final social adaptations
A controlled FOOH pipeline from concept to photoreal CGI integration.
Storyboard
The street activation sequence and main visual beat were mapped early.
Animatic
Timing, movement and first-second impact were validated before final rendering.
Production
CGI elements, capsule design, materials and branded assets were produced.
Compositing
CGI was integrated into the real video with tracking, perspective and lighting alignment.
Final adaptations
The final output was adapted for mobile, tablet and desktop viewing.
The core technical task was making the transparent CGI capsule believable in real street footage.
The most complex part was the transparent construction: it had to carry believable glass behavior, refractions, reflections and interaction with city light.
The team used accurate camera matchmove to integrate CGI naturally into the original footage and preserve correct perspective, scale and architectural alignment.
The branded 3D elements were animated to feel physically present, with movement and object behavior designed to make the scene look less like an overlay and more like an actual event.
The production was built using Cinema 4D, Redshift, After Effects, PFTrack / Camera Tracking and Photoshop.
Photorealism, matchmove and early risk control shaped the production.
- Creative Director
- Project Manager
- CGI / 3D Artist
- Motion Designer
- Compositing Artist
The project included about 2–3 revision rounds. Production risk was controlled through early approval of the concept, animatic, previs and key frames before final render.
“Thank you for creating a vivid digital experience that helped make our exhibition presence more visible and memorable.”
A realistic CGI moment that strengthened Alpha’s event presence and social visibility.
The project created a strong wow effect and became a tool for amplifying Alpha’s presence around the exhibition activation.
The content was successfully used in social media and brand marketing communications, helping attract attention through the feeling of a real CGI event in the city.
The project supported Alpha’s image as a modern and innovative brand using non-standard digital solutions, while delivering the memorable visual experience the client wanted.
Need FOOH CGI that looks like a real event in the city?
If your campaign needs photoreal CGI, real footage integration, camera tracking and a social-first wow effect, we can scope the right production path.
