Audi Q8 — 3DOOH Anamorphic Campaign
A 15-second 3DOOH anamorphic video created for the Audi Q8 outdoor campaign, built specifically for a large-scale LED billboard in Johannesburg.
Premium automotive storytelling for a real-world screen environment.
Audi launched an outdoor campaign for the Q8 model with the goal of highlighting the vehicle’s exterior design and key technological features in a bold, high-impact format.
The communication focus was the car’s lighting innovations — HD Matrix LED headlights and digital OLED rear lights — presented in a way that feels premium, dynamic and visually striking in a real urban environment.
The illusion had to hold up under real billboard conditions.
The content was designed for a large LED billboard located along a busy autobahn, where visibility, readability and impact from a specific viewing angle were critical.
The anamorphic format required precise alignment with the screen’s technical parameters, including resolution and frame behavior. The visual had to remain clear and convincing within a short duration while preserving the illusion of depth and interaction with physical space.
Light became the main storytelling element.
The concept focused on expressing the power and technological sophistication of the Audi Q8 through a visually driven experience. The idea was to make the viewer feel the presence of the car beyond the screen itself.
The key visual moment is the car emerging from a garage-like space, with its headlights glowing and extending toward the viewer, creating a strong sense of depth and immersion.
Supporting visuals
Final frames, location context and additional production visuals.
A full-cycle 3DOOH deliverable built for a real LED billboard.
- 3DOOH anamorphic video tailored for a real LED billboard
- Animation optimized for screen proportions and viewing angle
- Typography and messaging integration
- Final video adapted to the technical requirements of the display
- Concept development
- Storyboard
- Animatic
- 3D production and animation
- Compositing
- Final render and delivery
A controlled production flow from concept to deployment.
Concept
Direction built around campaign goals and visual emphasis.
Storyboard
Key scenes and transitions mapped before production.
Animatic
Timing and composition validated early.
3D Production
Vehicle preparation, animation and scene execution.
Compositing
Contrast, depth and visual refinement for clarity at scale.
Delivery
Final render prepared for real LED screen deployment.
The key challenge was making the fly-out effect feel convincing.
A critical part of the project was preparing the 3D vehicle model and translating it accurately into anamorphic logic.
The main technical challenge was achieving a believable effect where the car appears to move beyond the physical boundaries of the screen.
This required tight control over perspective, depth and real-world viewing alignment, while the animation and lighting were tuned to stay clear and impactful within LED display constraints.
Multidisciplinary production with controlled review flow.
- 3D animators
- Motion designers
- Producer
- Supervisor
- 2D artist
The project included three rounds of revisions, primarily focused on typography and on-screen text elements.
“Everything is 100% perfect. Thank you, guys!”
Approved, launched and deployed in a high-traffic environment.
The project was successfully approved and launched as part of the outdoor campaign.
The final content was displayed over an extended period, reaching a wide audience in a high-traffic location.
The visual clearly communicated the Audi Q8’s design language and lighting technology in a way that felt premium, dynamic and impactful at scale.
Need 3DOOH or anamorphic content tailored for a real LED screen?
If the goal is to create a high-impact screen illusion that works in the real world — not just as a nice mockup — we can scope the right production path.
