N-and Group Embedded Exhibition – Naked-Eye 3D LED Animation
A 30-second custom naked-eye 3D animation for N-and Group’s corner LED wall, transforming embedded systems, IoT and HMI solutions into a futuristic visual story for a high-traffic exhibition booth.
Complex embedded technologies turned into a clear exhibition wow moment.
N-and Group needed to stand out at a large technology exhibition, where dozens of booths competed for visitor attention.
The task was to explain embedded solutions, HMI systems, IoT platforms and digital ecosystems through a visual experience that could be understood within seconds.
Lumenstory created a custom naked-eye 3D animation for a 5×4 m corner LED wall, using futuristic storytelling, robotic interaction, product visualization, particles and a final brand reveal.
The animation had to work across two LED planes and still feel like one deep 3D space.
The content was created for a corner LED wall with two planes, 5×4 m physical size, pixel pitch 2.6 and 1920×1536 px resolution.
Every major object had to move seamlessly across the screen corner while preserving the correct naked-eye 3D illusion from the intended viewing point.
The team also had to keep small technology elements readable in a dynamic exhibition environment where visitors walked past the stand quickly.
A futuristic elevator opens the technological world of N-and Group.
The concept was built around the illusion of a giant internal elevator inside the LED wall. As the space opens, a robotic system assembles the company’s solutions into one integrated ecosystem.
The key wow moment was a robotic arm extending beyond the screen plane and assembling massive technology blocks into a giant anamorphic cube that appears to fly into the physical booth space.
Supporting visuals
Final frames, futuristic elevator scenes, robotic arm animation, anamorphic cube reveal, particle simulations, product visualization and optional LED previsualization references.
A 30-second naked-eye 3D loop that turned a technical booth into an immersive product story.
- 30-second custom naked-eye 3D anamorphic animation
- Content adapted for a 5×4 m corner LED wall
- Futuristic elevator scene and deep internal screen-space illusion
- Robotic arm interaction with embedded technology blocks
- Particle and sphere simulations supporting the final brand reveal
- Storyboard
- Animatic
- CGI / 3D production
- Houdini FX and simulations
- Compositing and post-production
- Final anamorphic LED adaptation
A screen-specific production pipeline built around perspective, product clarity and exhibition impact.
Storyboard
The elevator concept, product story and main naked-eye moments were structured first.
Animatic
Timing, perspective, robot movement and product readability were tested before final production.
3D Production
The elevator space, robotic system, technology blocks and product visualizations were produced.
FX & Compositing
Particles, spheres, depth cues, final effects and visual transitions were refined.
LED Adaptation
The final animation was adapted and tested for the exact corner LED geometry and intended viewing point.
The technical core was making the corner LED wall behave like one believable 3D volume.
The hardest part was building a precise anamorphic illusion for a corner LED wall where the content worked simultaneously across two planes.
Large objects the elevator, robotic arm and technology cube – had to cross the screen corner seamlessly and keep the feeling of physical depth from the correct viewing point.
Particle and sphere simulations also had to support the illusion, not just decorate the scene, so they were adapted to strengthen the perception of volume inside the LED structure.
The production used Cinema 4D, Redshift, Houdini, After Effects, Photoshop, motion design pipeline, anamorphic workflow, camera calibration and LED content optimization.
Early anamorphic previs reduced risk before final rendering and LED delivery.
- Creative Director
- Project Manager
- CG / 3D Motion Designer
- Anamorphic Content Designer
- Houdini FX Artist
- Compositing Artist
- Technical Director
The project included about 2–3 revision rounds. Risks were controlled through early anamorphic camera previews, quick technical perspective tests and content review on a digital model of the LED construction before final rendering.
“The project transformed complex technology into a clear and spectacular experience. The anamorphic illusion, visual impact and booth presence helped the stand feel innovative and memorable.”
The exhibition booth became a high-impact technology experience instead of a standard product presentation.
The naked-eye 3D animation became the central visual element of the N-and Group booth and helped strengthen its presence in a high-competition exhibition environment.
The content created a strong stop-effect, attracted visitors and made the company’s embedded technologies easier to understand through visual storytelling.
The corner LED installation supported a more premium and innovative perception of the brand, turning a technical presentation into a memorable immersive experience.
The client’s goal was achieved: the stand gained a clear visual magnet that explained the ecosystem, impressed visitors and positioned N-and Group as an innovation-driven technology company.
Need naked-eye 3D content that makes complex B2B technology instantly understandable?
If your exhibition booth, product launch or technology presentation needs anamorphic LED content, product storytelling and a strong stop-effect, we can scope the right naked-eye 3D production path.
