Tefal Cook4me Touch — Futuristic CGI Product Experience
A 50-second cinematic CGI launch video for Tefal Cook4me Touch, turning a smart kitchen product into the destination of a futuristic space journey.
A smart kitchen product presented as a futuristic discovery.
Tefal needed to present Cook4me Touch not as another multicooker, but as a next-generation innovation for modern kitchens.
The goal was to create launch content that communicates the product’s technology, captures attention and turns a functional product presentation into a cinematic story.
The final video was created for digital platforms, social media and event use, with a 4K cinematic format and a strong focus on product innovation.
The product had to feel innovative without turning into a generic sci-fi commercial.
The key challenge was to balance a highly detailed futuristic world with clear product communication.
The video needed to feel cinematic and emotionally engaging, while still making Cook4me Touch the final destination of the story rather than just a product placed inside a decorative CGI world.
The production also had to keep the launch video adaptable for digital platforms, social media and event presentation.
A journey to Planet Tefal — the future world of cooking.
The concept was built around a futuristic space journey to Planet Tefal, a symbolic world of next-generation cooking. Instead of showing the product directly from the first frame, the story builds toward the moment when the world itself becomes Cook4me Touch.
The key wow moment is the transformation of a glowing futuristic planet into the Tefal Cook4me Touch, turning the product into the endpoint of a larger cinematic adventure.
Supporting visuals
Final frames, Planet Tefal lookdev, spaceship scenes, transformation moments and optional production references.
A cinematic CGI launch video built around a custom futuristic universe.
- 50-second 4K cinematic CGI launch video
- Custom Planet Tefal world with atmosphere, nebulae and star systems
- Futuristic planet transformation into Cook4me Touch
- Custom spaceship model and space journey sequence
- Energy-fire VFX effects and product-focused final reveal
- Storyboard
- Animatic
- CGI / 3D production
- Atmospheric FX
- Motion design
- Sound design and Ukrainian voice-over localization
A cinematic production pipeline from story concept to final 4K launch video.
Storyboard
The space journey, product reveal and transformation logic were mapped first.
Animatic
Rhythm, scale and key transformation frames were tested early.
Production
Planet Tefal, spaceship model, space environment and product elements were created.
Compositing
Atmospheric FX, light interactions and final visual layers were refined.
Final adaptations
The final launch video was prepared for YouTube, social platforms and event use.
The technical core was connecting a full CGI universe with a real consumer product.
The hardest part was combining a cosmic environment, planetary effects and sci-fi atmosphere with the actual Cook4me Touch product in a way that made the final transformation feel natural.
The team designed a unique Planet Tefal, integrating the product’s control display into the center of the planet so that the functional interface became part of the story.
A custom spaceship was created to guide the journey, while energy-fire VFX helped translate product interaction into a more spectacular visual language.
The production used Unreal Engine, After Effects, CGI compositing, motion design and atmospheric FX workflows.
Seven revision rounds shaped the rhythm, transformation details and balance between spectacle and product clarity.
- Creative Director
- 3D Artists
- Houdini FX Artist
- Motion Designer
- Sound Designer
- Voice-over Artist for Ukrainian localization
- Project Manager
The main revision focus was the story rhythm, scale of cosmic scenes, transformation details and the balance between visual spectacle and product communication.
“You helped us create not just a CGI video, but a whole futuristic world around the product.”
A product launch transformed into a cinematic digital experience.
The project became part of the Tefal Cook4me Touch launch and helped present the product through a non-standard CGI storytelling format instead of a classic product demonstration.
The content was used as a launch video for digital communication and for demonstrating the key capabilities of the device.
The product received a distinct visual identity and was integrated into a cinematic story that strengthened the feeling of innovation.
Need cinematic CGI that turns a product launch into a visual story?
If your product needs to feel innovative, premium and memorable — not just shown on screen — we can scope a CGI launch film built around the right creative world.
