Adidas Supernova — 3DOOH Anamorphic Campaign
A 15-second 3DOOH anamorphic video created for the Adidas Supernova launch, designed specifically for a corner LED screen inside a shopping mall.
A retail-screen launch visual built to make the product feel premium and technically advanced.
Adidas launched a new Supernova sneaker model and needed a visually impactful way to present the product in a physical retail environment.
The goal was to attract attention, explain the product’s technology, and create a premium visual experience that communicates the innovation behind the shoe, especially its sole construction.
The anamorphic effect had to work on an irregular corner screen, not a standard flat billboard.
The content was designed for a corner LED screen with different side dimensions, which required precise adaptation of anamorphic perspective.
The key challenge was positioning the sneaker correctly within this irregular screen geometry while preserving a convincing illusion of depth.
At the same time, the shoe still had to remain clearly visible and readable from the main viewing angle in a busy shopping mall environment with strong competition for attention.
The product became the center of a tactile, soft-body visual world.
The concept was built around a dynamic anamorphic fly-out of the Adidas Supernova, combined with soft, fluid forms that visually represent cushioning and the technology of the sole.
The key visual moment is the sneaker emerging beyond the screen edges, surrounded by foam-like bubble elements that amplify the depth illusion and reinforce the feeling of comfort, responsiveness and material innovation.
Supporting visuals
Final frames, material-focused details and optional production references.
A full-cycle anamorphic piece tailored for a complex corner LED format.
- 3DOOH anamorphic video tailored for a corner LED screen
- Custom 3D model of the sneaker based on real product scanning
- Soft-body element simulations to represent material behavior
- Environment design inspired by the product packaging
- Final video optimized for screen geometry and viewing angle
- Concept development
- Storyboard
- Animatic
- 3D production and simulation
- Compositing
- Final render and delivery
A structured production flow from concept to LED-ready delivery.
Concept
Direction defined around product launch goals and retail-screen impact.
Storyboard
Composition and motion logic mapped before production.
Animatic
Timing and spatial behavior validated early.
3D Production
Sneaker modeling, environment build and simulation setup.
Compositing
Visual refinement and depth tuning for screen clarity.
Delivery
Final render optimized for the corner LED deployment.
Product fidelity, soft-body simulation and corner-screen adaptation were all critical.
A key part of the project was building an accurate 3D model of the sneaker using a real product scan, ensuring fidelity to the physical design.
Another critical component was the development of a custom setup for soft-body simulations, used to create foam-like elements interacting with the shoe.
The animation was then precisely adapted to the corner screen format, accounting for different side dimensions and preserving a convincing anamorphic illusion from the intended viewing angle.
Simulation work and controlled revisions were key to the final result.
- 3D animators
- Motion designers
- Producer
- Supervisor
- 2D artist
The project included two rounds of revisions, primarily focused on adjusting the scale and behavior of the soft-body bubble elements.
“Thank you so so much amazing”
Approved, launched and built to perform in a high-traffic retail environment.
The project was successfully approved and launched as part of the product campaign.
The content ran over an extended period in a busy shopping mall, reaching a broad audience in a highly competitive attention environment.
The final result clearly communicated both the product design and the underlying technology of the Supernova sole in a way that felt premium, readable and visually engaging.
Need 3DOOH or anamorphic content tailored for complex LED screen formats?
If the screen geometry is non-standard and the illusion still has to read clearly in a real public environment, we can scope the right production path.
